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April 14, 2016
The link between memory and music is fascinating. Recent studies have found music activates three regions of your brain: auditory, motor, and limbic. These regions of the brain hear it (auditory), feel its rhythm (motor), and connect it to emotion (limbic). Music allows us to reminisce. Road trips would not be the same without music; and depending on who you travel with the playlist will be different. Recently, I traveled with women in my family and our playlist was music we had grown up listening to. All the words were still in our heads, we sang our hearts out, and each song trigger
April 9, 2016
You’ve decided to try Yoga. Great idea! But now what? The other day a member asked me, “I am going to try Yoga, should I buy some special Yoga shoes?” Often, when we decide to try a new fitness format we don’t know how to start, what we need, or what to expect. Some folks are afraid to try the unknown, so I applaud you for stepping into a new fitness format and giving it a try.
March 31, 2016
I have had a number of conversations in recent weeks concerning the Pelvic Floor. What is it? Does it matter? The core is the powerhouse, or the band of muscles that circle the body. Imagine your body is a powerhouse: the diaphragm is the roof; the abdominals the front; back, hip and glutes the back side; and the pelvic floor is the foundation. Any realtor will tell you – if there are issues with the foundation of a home, they must be repaired. The same goes for your pelvic floor.
March 30, 2016
One of my favorite rooms to enter is the cycle room. Typically, I walk in a few minutes early to greet the class, prepare my bike, answer questions, check the sound system, and then it’s time to kill the lights and ride. Members genuinely look forward to cycle class week after week and with good reason: it consistently burns between 450-600 calories in a 45-60 minute class, the exercise and energy of the room undoubtedly puts the participants in a good mood, and the music is fun!
March 24, 2016
In the Pilates group classroom I often feel a few essentials get looked over. I have tried to consider and cue for each of these critical pieces of the Pilates puzzle; though, oftentimes I feel my members would benefit from a one-on-one setting to properly address the individual needs among the sea of men and women I see each week. I’ve gone so far as to hand out a flyer with these Principles and tried once to briefly outline the details on a white board. I believe these Six Principles of Pilates are equally important and hold like value:
March 22, 2016
Creating a themed cycle playlist is a simple, fun means for growing anticipation for your cycle class. When preparing your list, engage your class members on Facebook by seeking requests for themes or favorite songs from particular eras. Creating a private group on Facebook specific to your cycle followers is another fun way to create excitement and keep cyclists interested and coming back for more.
March 17, 2016
“The art of Contrology proves that the only real guide to your true age lies not in years or how you THINK you feel but as you ACTUALLY are as infallibly indicated by the degree of natural and normal flexibility enjoyed by your spine throughout life. If your spine is inflexibly stiff at age 30, you are old; if it is completely flexible at 60, you are young.” - Joseph H. Pilates
March 6, 2016
Another week of fitness scheduling, planning, and creating is upon us. If only we were paid for the hours outside the gym we put into all this prep work. Could you imagine? As an instructor of a variety of formats, I know it takes effort to come up with fresh ideas that engage our members and clients week in and week out. It also takes effort to consistently provide music that motivates and entertains. Music makes the workout happen; it is the beat we are keeping or the encouragement our client needs to push through one more round.
February 4, 2016
Boot Camps are a hot trend on the fitness scene. A first of the year Boot Camp is an excellent tool to use to increase revenue and client base.
December 14, 2015
Great fitness marketing starts with knowing WHO your best prospective client is.
The better you know WHO they are, WHERE they live, and WHY they buy… the more effectively you can communicate with your target market (and attract them to your business!).
Click here to read “10 Questions to Define Your Best Prospective Client”